Raw popularity isn’t always what you want to promote. Your most-viewed page might be a years-old announcement, an out-of-stock product, or a seasonal post surfacing in the wrong season. Traffic data tells you what people read — but only you know what they should read next.
What if you didn’t have to choose between the credibility of real analytics and the judgment of an editor? TopPosts for Google Analytics gives you both: rankings powered by your actual Google Analytics traffic, wrapped in one-click controls that let you shape exactly what shows. It’s your data, curated your way.
Here are five ways to take control of your most popular content.
1. Pin the Posts That Matter Most
Some content deserves the top spot even when it isn’t number one by raw views: a cornerstone guide, a high-converting landing page, or the flagship article you just published. Purely algorithmic lists can’t know that — but you do.
With TopPosts for Google Analytics, pinning is as simple as hovering over a post in your Top Posts Manager and clicking “Pin.” Pinned posts hold their position at the top while the rest of the list follows your analytics — editorial priority and data-driven ranking, working side by side in the same showcase.
2. Exclude What Doesn’t Belong — in One Click
That outdated announcement outranking your best work? The thank-you page nobody should browse to? The login page that technically gets a lot of views? Raw data doesn’t understand context, and context is everything.
Hover over any post in your results and click “Exclude” — it’s removed from the showcase instantly, with no filter rebuild and no waiting for the next sync to fix it. Change your mind after a content refresh? One more click brings it straight back. Your list stays accurate and appropriate.
3. Build a Filter for Every Corner of Your Site
Your sidebar, your homepage, and your documentation section don’t need the same list. Different pages serve different audiences, and the “right” top posts for a first-time visitor are rarely the right ones for a returning reader deep in your catalog.
Create and save multiple filters — each with its own date range, content scope, and item count — then display each one exactly where it belongs using the Gutenberg block, the WordPress widget, the Elementor widget, or a shortcode. Copy an existing filter to reuse its setup, and refine any of them whenever your strategy evolves.
4. Go Beyond Blog Posts
Your most valuable content might not be a blog post at all. Products, portfolio pieces, documentation, events, recipes, listings — modern WordPress sites are built on custom post types, and a showcase that ignores them is telling half your story.
TopPosts for Google Analytics works with any post type registered on your site, and each filter can target specific categories, tags, or custom taxonomies. If Google Analytics tracks it, you can showcase it — whether that’s your best-selling product pages or your most-read help articles.
5. Speak Every Language Your Readers Do
On a multilingual site, a single “top posts” list helps no one. Your Arabic readers and your English readers have different favorites, and mixing languages in one widget makes your site feel less polished to both.
With WPML support built in, you can create language-specific filters and widgets, each showing that language’s own top content. Right-to-left layouts are fully supported too — from text alignment down to the position of the numbered badges on your images — so every audience gets a showcase that feels native.
Conclusion
The best “most popular” section isn’t the one with the most data — it’s the one that combines real analytics with real editorial judgment. Pin what matters, exclude what doesn’t, and tailor every filter to its audience. That’s how a simple widget becomes a content strategy.
Ready to take control of your most popular content? Install TopPosts for Google Analytics from WordPress.org and start curating today.